National Marketing Manager

National Marketing Manager

National Marketing Manager - Wilson Parking New Zealand | Auckland | Full-time

Wilson Parking NZ is looking for a National Marketing Manager to lead our marketing function, driving brand growth, and delivering campaigns that strengthen customer engagement. This is a hands-on role where you’ll shape marketing strategy, develop plans and oversee execution, and work across the business to make things happen.

This role sits within the Wilson Parking’s customer team, with a clear mandate to deliver to Wilson’s strategic objective of building B2B and B2C customer engagement with digital at the heart.  The person in this role will report into the Chief Customer Officer and form part of the Customer Leadership team, identifying and delivering cross functional initiatives for an integrated customer experience across marketing, customer care, app interaction, internal comms and external relations.

What you’ll do:

• Lead the marketing function, developing and executing integrated strategies that enhance brand positioning and drive positive brand perception, experience and results.
• Turn customer insights into impactful campaigns and initiatives that grow engagement and revenue.
• Collaborate with internal teams and external agencies to deliver campaigns and initiatives effectively.
• Monitor marketing performance and refine activity based on insights.
• Support and grow capability within the marketing team

About you:

• 8+ years’ experience in marketing, communications, or a related field.
• Proven track record in developing and executing strategies that deliver business growth.
• Strong project management and stakeholder engagement skills.
• Customer insights-led, understanding that the most impactful initiatives are developed with the customer at the heart.
• Experience in digital and physical customer journey and customer experience
• Hands-on experience with brand building, ROI-driving campaigns, digital marketing, CRM plans and platforms, analytics, and media/PR.
• Strategic thinker with a practical, results-focused approach.

Why Wilson Parking:

• Free CBD and nationwide parking.
• Hybrid working — one day per week from home.
• Friendly, collaborative environment with career growth opportunities.
• Staff perks app, regular events, and a supportive culture.
• Be part of a market-leading company where your work makes a tangible difference.

Ready to lead marketing for Wilson Parking NZ? Apply now.